My IPO

After three years of harassing friends and family with mass emails detailing iPhone news - I've decided to go public. 

Apple is a company that appears very complicated and mysterious.  They seemingly launch products out of thin air and at a moment's notice.  However, in actuality, they follow trends, schedules, and guiding principles.

My obsessive hobby of tracking the iPhone has led me to an understanding of these principles.  I intend to use this to sift through iPhone news and offer it concisely to you.